If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience. If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google. To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index.
Improve page loading speed
It is distinct from on-page SEO, which focuses on content within the website itself. While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords.
Its goal is to improve a website’s credibility, authority, and reputation. Typically, off-page SEO involves interacting with other websites and online platforms. The development of the best SEO strategy for your website may require more than a week, especially if your business operates in a highly competitive niche. Although this process may seem unnecessary at first, you’ll surely be thankful for planning everything ahead when you start the optimization process. An astonishing fact is that 15% of daily Google searches have never been searched before.
Use images and alt-text
Google will often choose its own descriptions to display in search results. Second, increasing your CTR can drive more organic traffic to your site. And you shouldn’t just include them for the sake of it—they should also be valuable for users.
- In the end, optimizing all of the on-page factors helps ensure your page is shown on more searches.
- If they’re engaged, it tells Google that your content is high quality, interesting, and trustworthy to real people.
- Let’s Encrypt offers a free SSL certificate that is automatically offered by all major web hosting providers.
- The better the experience your site provides, the higher your website can rank.
- But it can’t identify headings based on font size and weight of font like we can.
Off-page SEO may include link-building, social media marketing, guest posting, and influencer marketing. It may also include building backlinks, which are external links on third-party web pages that direct readers to your page. Off-page SEO strategies aim to bring external traffic to your website.
In this article, we’ll break down the fundamental components of on-page SEO — Meta tags, Content Optimization, and Internal linking — and how you can leverage them for success. SEO professionals use various methods to generate quality incoming links, including social media, creating sharable infographics, and even asking for backlinks. We created this complete guide to help refresh your on-page SEO knowledge and keep you updated on the current best practices for optimizing on-site ranking signals.
This can fast-track a lot of the key aspects of on-page optimization. Enter your keyword, click “Search,” then scroll to the SERP Analysis section. Compare a page without organized headings versus one that uses headings effectively.
This conveys that content based on personal experience is no less important than those created by individuals with formal expertise. In the WordPress editor, when you click on an image a field will appear at right, labeled “ALTERNATIVE TEXT.” Simply add a short description of the image. AIOSEO will tell you whether you’ve gone over the character limit. You also have the option to create a different title, that will display in search results, than the one on your page. Picking the right keywords can make a big difference when it comes to achieving your online goals. If you have a small business, acquiring that qualified traffic is key to growing brand awareness, conversions, and sales.
While you’re optimizing your existing pages for specific keywords, you also need content ideas that not only are engaging but also relevant to your keywords. Tools such as the Blog Topic Generator can not only suggest topics but also provide search volume data for the keywords you plan to use. Incorporating primary keywords throughout the page will ensure you optimize your content for the highest exposure SEO Anomaly on search engines.